Franchise Slacking In Zambia Pt.1

the Critique By. Sir Kempson Ari weYulu

@ZambiazHarshTag @KempsonAri

A

 brand is associated with a culture, a way of doing things, a standard that is expected worldwide. From fast food chains to apparel flagship stores, the service and the product should be the same. Hence when a franchise license is purchased and they set up shop, it’s in contract with the franchise owner and promises a certain quality to the customer. When any franchise outlet fails to deliver anything on the menu or what is advertised, it is in breach of contract and in turn giving the customer a raw deal.

If you are a paying for it, you are entitled to what you paid for and if it is displayed on the menu then it must be available unless clear displayed and stipulated due to extenuating circumstances. Thus it is ludicrous for a fries and burger fast food chain to run out of one of its main ingredients which could be fries or burger patties. As such bread is the primary if not the basis of a sandwich along with the trimmings stipulated on the menu. Subway as part of its franchise package provides all its outlets with baking stations, in which all of the 5 breads types must be baked. Alas there is no rational reason why all the subway shops only have white bread and not parmesan oregano, honey oat, Italian herb and cheese and wheat. “Subway…Eat Fresh”, is exactly what the tagline says, I should be able to get my bread of choice from the selection offered on the menu. Yes I would like to choose my cheeses too between Swiss, cheddar, mozzarella and feta. That said if you can’t meet the basic requirements, shut down shop.

Loyalty cards aka the Subway card do not make you a free loader or a cheapskate, it’s only right that a student or working person is rewarded for frequenting your sandwich shop. Lastly, if you don’t feel like making my sandwich or you just got dumped by your would have been significant other, me nor my money care just fix my sandwich. I’ll have the extra cheese and bacon too, no tomatoes with a serviette please. Bottom line, Subway Zambia need to get on top of things, fix the situation and keep things fresh.